Articles Published in 2009
Today's Garden Center January, 2009 issue
"The Valuable Vegetable" by Barbara Emerson
This article aims to help garden centers merchandise everything associated with food gardening more effectively. All indications are that this will be an area of growth in the coming season so it is important to do it right!
The process starts with sales folks remembering SET...asking the customer what their Sun conditions are, Eating likes and dislikes, and the Time they want to spend...this gives important clues about where to start. Then making sure they have everything they need to be successful from supports, potting soil, fertilizer, watering supplies, decorative items etc. Finally, the store layout needs to reflect what goes with what. Put veggie plants with the annuals and perennial vegetables with perennial plants...for more hints you have to read the article!
It can be found at this link: http://www.todaysgardencenter.com/magazine/?storyid=1411. Or if you want a fancier 4/c version just write me a note at Barbara@HaveGreenThumb.com
Want to toot my own horn a bit!
Ann-Marie Conroy, Associate Editor at Today’s Garden Center, wrote and said “Thanks so much for the fantastic story on marketing veggies you contributed for our January issue!”
Green Profit February, 2009 issue
"The Valuable Vegetable" by Barbara Emerson
In this article, we wanted to encourage garden centers to educate their customers about growing vegetables as a part of the landscape. The article didn't try to cover the entire subject but was meant to open the door.
I have a PDF of the article available if you would like it, just send me an email: Barbara@HaveGreenThumb.com
Ellen Wells, Editor at Large for Green Profit and the person who made me look good with careful editing, sent me this note after it was published.
Hi Barbara-
Wanted to share some reader feedback with you:
“Just wanted to say that the February issue of GrowerTalks/GreenProfit is one of the best you've ever put together. Those of us who run garden centers are at the end of the growing/selling chain and the articles on woody ornamentals, DIY customers, and marketing veggies are timely and provide us with a wealth of information. We are growing our own vegetables from seed this year in anticipation of increased sales so when I flipped the magazine over to Grower Talks, I was thrilled to see the article on veggie culture.
We are planting a display garden this spring in a very prominent place that will showcase veggies, herbs, ground covers, and annuals all mixed together in a raised bed. Your article on veggies that suggested a "kit" which included a planting diagram was wonderful advice. I'm creating the diagram now while it's cold so we'll have it ready come April. The diagram should increase sales along with helping the customer succeed by suggesting varieties that anyone can grow.”
We couldn’t have done it without you! Thanks for your contribution to the issue.
Best,
Ellen
"The Valuable Vegetable" by Barbara Emerson
This article aims to help garden centers merchandise everything associated with food gardening more effectively. All indications are that this will be an area of growth in the coming season so it is important to do it right!
The process starts with sales folks remembering SET...asking the customer what their Sun conditions are, Eating likes and dislikes, and the Time they want to spend...this gives important clues about where to start. Then making sure they have everything they need to be successful from supports, potting soil, fertilizer, watering supplies, decorative items etc. Finally, the store layout needs to reflect what goes with what. Put veggie plants with the annuals and perennial vegetables with perennial plants...for more hints you have to read the article!
It can be found at this link: http://www.todaysgardencenter.com/magazine/?storyid=1411. Or if you want a fancier 4/c version just write me a note at Barbara@HaveGreenThumb.com
Want to toot my own horn a bit!
Ann-Marie Conroy, Associate Editor at Today’s Garden Center, wrote and said “Thanks so much for the fantastic story on marketing veggies you contributed for our January issue!”
Green Profit February, 2009 issue
"The Valuable Vegetable" by Barbara Emerson
In this article, we wanted to encourage garden centers to educate their customers about growing vegetables as a part of the landscape. The article didn't try to cover the entire subject but was meant to open the door.
I have a PDF of the article available if you would like it, just send me an email: Barbara@HaveGreenThumb.com
Ellen Wells, Editor at Large for Green Profit and the person who made me look good with careful editing, sent me this note after it was published.
Hi Barbara-
Wanted to share some reader feedback with you:
“Just wanted to say that the February issue of GrowerTalks/GreenProfit is one of the best you've ever put together. Those of us who run garden centers are at the end of the growing/selling chain and the articles on woody ornamentals, DIY customers, and marketing veggies are timely and provide us with a wealth of information. We are growing our own vegetables from seed this year in anticipation of increased sales so when I flipped the magazine over to Grower Talks, I was thrilled to see the article on veggie culture.
We are planting a display garden this spring in a very prominent place that will showcase veggies, herbs, ground covers, and annuals all mixed together in a raised bed. Your article on veggies that suggested a "kit" which included a planting diagram was wonderful advice. I'm creating the diagram now while it's cold so we'll have it ready come April. The diagram should increase sales along with helping the customer succeed by suggesting varieties that anyone can grow.”
We couldn’t have done it without you! Thanks for your contribution to the issue.
Best,
Ellen
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