Mailorder Gardening Association Update
I just returned from Colorado Springs where the summer meeting of the Mailorder Gardening Association was held. MGA is the only trade association for business that are specifically selling plants, seeds, garden tools and other garden accessories direct to the consumer. Have Green Thumb is an Allied Member. We specialize in helping lawn and garden companies with their sales and marketing challenges and the meetings are an outstanding opportunity to see the people I do business with (or would like to do business with!) The purpose of the meetings is primarily education . . . there is not a "trade show" attached. Plenty of opportunity is given to networking and informal conversation as well.
The meeting was well attended and the speakers were well-received. Representatives from Lenser spoke about list hygiene; Amy Africa from Eight by Eight gave a talk on how to make a web site as powerful as possible; three direct marketing experts critiqued member catalogs; three experts on internet safety spoke about online security; and Kip Creel from Standpoint Marketing led a session that helped members focus on their marketing mix and what can be cone to improve in these tough times. We wrapped up with a focus group of gardeners from the Colorado Springs area...these are always popular and members had lots of questions.
If you would like to know more about the MGA or have questions about any of the topics mentioned above, please send me a note and I would be happy to help.
The meeting was well attended and the speakers were well-received. Representatives from Lenser spoke about list hygiene; Amy Africa from Eight by Eight gave a talk on how to make a web site as powerful as possible; three direct marketing experts critiqued member catalogs; three experts on internet safety spoke about online security; and Kip Creel from Standpoint Marketing led a session that helped members focus on their marketing mix and what can be cone to improve in these tough times. We wrapped up with a focus group of gardeners from the Colorado Springs area...these are always popular and members had lots of questions.
If you would like to know more about the MGA or have questions about any of the topics mentioned above, please send me a note and I would be happy to help.
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